Print Advertising “Moon Our Doctors”
Client: Gastrointestinal Specialists, Inc., Richmond, VA; Art Director & Copywriter: Jay Adams
Published in the journal Strategic Healthcare Marketing, both in print and online. “Gearing Up For Population Health, Part 4: Laying a Solid Foundation with Theory” by Susan Dubuque. The ad was cited as a great example of using humor to break down the barrier of embarrassment of getting a colonoscopy.