Virginia Farm Bureau Campaign

Robertson School Advertising Professor Wins at the 22nd Annual Summit Creative International Awards
Out of more than 5,000 submissions from 21 countries, Assistant Professor Jay Adams of the Robertson School of Media and Culture at VCU has been named a winner of a bronze award at 2016 Summit Creative Award® competition.

Adams’ accomplishment comes as part of his professional scholarship, working as freelance Creative Director at Big River Advertising, located in downtown Richmond. The winning entry was created for Virginia Farm Bureau, an auto insurance company whose mission is to protect Virginia’s agriculture interests. Big River Advertising was awarded bronze in the Brand Position Commercial category.

The television ad aired throughout the state of Virginia during the fall of 2015 and continued to run through spring 2016. The spot was shot (Luray and Gordonsville) and edited (Richmond) in Virginia using local small businesses Big River Advertising, Trademarky Films & David Ariew. This spot was part of a larger campaign that includes radio ads, print ads and digital ads.

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year's SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique - French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.