Print Advertising “Moon Our Doctors”
Client: Gastrointestinal Specialists, Inc.; Art Director & Copywriter: Jay Adams
Published in the journal Strategic Healthcare Marketing, both in print and online. “Gearing Up For Population Health, Part 4: Laying a Solid Foundation with Theory” by Susan Dubuque. The ad was cited as a great example of using humor to break down the barrier of embarrassment of getting a colonoscopy.
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