VCU Advertising Professors Win Multiple National And International Awards
Assistant Professors Marcel Jennings and Jay Adams of the Robertson School of Media and Culture at VCU are winners of multiple awards in multiple advertising competitions. This accomplishment comes as part of their professional scholarship, working as freelance Creative Directors at Big River Advertising, located in downtown Richmond. The winning entries were created for FAMIS, a part of Virginia’s Medicaid program that makes healthcare affordable for children of eligible families.
The original television ads aired throughout the state of Virginia at the start of the 2015 school year and continued to run through 2016. A revised version of the :30 television spot was created in 2016 and ran through 2017. All spots were shot and edited in Virginia using local small businesses (Big River Advertising, Trademarky Films, Mondial Creative, and Rainmaker Studios). The campaign also includes outreach to the Hispanic community through English and Spanish-language radio ads, print ads, posters, brochures, digital ads and distribution of more than 1.5 million flyers to children in public schools around the state. Governor Terry McAuliffe personally kicked off the campaign in the summer of 2015. McAuliffe says this new effort will help close the health care coverage gap in the Commonwealth.
In 2016 the 36th annual Telly Awards named Jennings and Adams winners of bronze awards in two categories: Business-To-Consumer TV Campaign and Health And Wellness Single TV Spot. The competition included over 13,000 entries from all 50 states and numerous countries. The prestigious judging panel consists of over 500 accomplished industry professionals. Approximately 25% of entries are chosen as winners of the Bronze Telly. The two also received a silver award at the 33rd Annual Healthcare Advertising Awards. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Out of the 3,700 entries, gold awards were given to 360 entries, silver awards to 314 entries and bronze awards to 274 entries.
In 2017 the 37th annual Telly Awards awarded the revised :30 spot a bronze award in the General Public Service / PSA category. The judging panel consisted of more than 600 accomplished industry professionals who reviewed more than 12,000 entries from all 50 states and 5 continents. In addition, the 34th Annual Healthcare Advertising Awards gave Jennings and Adams a merit award in the Television Advertising Single Spot category. Nearly 4,000 entries were received, making the competition one of the ten largest of all advertising awards.