|| READY TO MAKE YOUR ONLINE PORTFOLIO?
When putting your book together pick a variety of brands, categories and target audiences. Your brand choices should be tough, showing you know how to solve a business problem. You'll need at least five strong campaigns that show a range of your craft. The first and third campaign should be the strongest. Once your book is ready you'll need the tools to put it online:
When putting your book together pick a variety of brands, categories and target audiences. Your brand choices should be tough, showing you know how to solve a business problem. You'll need at least five strong campaigns that show a range of your craft. The first and third campaign should be the strongest. Once your book is ready you'll need the tools to put it online:
portfolio.adobe.com - Free with Creative Cloud
squarespace.com - $6 / month with a .edu account
weebly.com - Free
wix.com - Free
|| STUDENT PORTFOLIO EXAMPLES
ART DIRECTION / DESIGN
Kelly Reyes - Robertson School of Media + Culture
Bailey Grandis - Robertson School of Media + Culture
COPYWRITING
Ashlyn Bell - Creative Circus
Celine Herbez - Robertson School of Media + Culture
|| PORTFOLIO SCHOOLS
Haven't had enough school yet? Here's some good choices for an advanced degree in creativity:
Haven't had enough school yet? Here's some good choices for an advanced degree in creativity:
VCU Brandcenter
|| GENERAL ADVERTISING STUFF
9 People To Watch Out For In Advertising - Consider yourself warned
Ads Of The World - See if it's been done before
How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising - eBook by Suzanne Pope
|| ART DIRECTION STUFF
Adobe CC Color Wheel - Generates color palettes based on color rule
Color Palette Cheat Sheet - Color palettes and rules that you can open in CC
All Silhouettes - Free vector silhouettes
Flaticon - Free vector icons
Pexels - Free stock photography
Brands Of The World - Free vector logos
Vecteezy - Free vector art
Lost And Taken - Free texture images
How To Design A Logo - Aaron Draplin breaks it down
Dafont - Free fonts
|| COPYWRITING STUFF
An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It - eBook by Suzanne Pope
Hands up. Who's heard of Tom McElligott? - Great headlines that stand the test of time
|| AGENCY STUFF
Creative Department Structure - How they work in small, medium and large agencies
Strategic Planning Department Structure - How they work in small, medium and large agencies
|| FREELANCE STUFF
Freelance Work Estimate Template - Be a freelancer without getting burned
|| LEARN MORE STUFF
Tutsplus.com - Tutorials and free courses on everything from design to coding